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ANIKA Insurance Brokers Sdn Bhd, one of the key players in the local insurance brokerage market, expects to chalk up a higher total premium of RM100mil by the end of this year, compared with RM80mil last year.

Its director and chief executive officer Chong Ping Leong sees the growth in premium coming from increasing demand for its services as well as the improving economy.

“Our customers are well diversified and are mainly large corporations spanning various sectors – manufacturing, telecommunications, power generation etc. We have been talking to our clients and business associates and are confident there will be a continuous demand for our services,” he told StarBiz in an interview.

The company, incorporated in 1968, has shareholders' funds of RM10mil – an encouraging figure for a home-grown insurance broker. It is also ISO 9001:2000 certified.

The company handles general as well as life businesses, with the former contributing about 95% of total earnings.

According to Chong, as part of its expansion plan, the company is looking into opening up offices on a joint venture basis in such countries as China, the Philippines, Thailand and Indonesia.

It is also to take advantage of the liberalisation of the financial services industry with full implementation of the Asean Free Trade Area regime.

Chong added that Anika would probably tap into these countries either by next year or in 2005 and currently was conducting feasibility studies there.

On the insurance broking market in Malaysia, he said:

“There are 35 players currently in the market and we are one of the key players. It is a growing market due to the increasing demand for services offered by insurance brokers and consultants.

“Although there are some big boys operating here, we are still confident that the company can compete due to our expertise and financial strength.”

The company at present handles all classes of insurance and has recently started to focus on specialised areas like liability classes and health insurance.

Anika, which has a staff strength of 73, is headquartered in Kuala Lumpur, with branch offices in Penang, Ipoh, Johor Baru and Kota Kinabalu.

ANIKA Insurance Brokers Sdn Bhd was awarded the MS ISO 9001:2000 Quality Management Certification by SIRIM QAS, making it the first insurance broker in Malaysia to receive such an accreditation.

The certificate serves as an acknowledgement that Anika has achieved internationally recognised standards that are synonymous with quality management systems.

Chief executive officer Chong Ping Leong said the certificate will provide Anika the structure to increase its performance to deliver higher quality services and value to its clients.

He said in a statement that the certification will reflect the company’s commitment to provide total insurance solution and excellent services to its customers.

“We believe the certification marks Anika as a key player in the insurance industry”.

Chong said the ISO certification is just the first step in the company’s quest towards achieving greater heights.

In fact, he said Anika aims to be a successful regional player in the insurance industry by 2008.

“With continuous teamwork, commitment and efforts from our team of professionals, we are confident of increasing our market share and corporate presence in the region come 2008,” he added.

Anika was incorporated in 1968 and is now a leading insurance broker in Malaysia, with an annual premium turnover of RM80 million.

Besides its head office in Kuala Lumpur, it also operates four other branches in Penang, Ipoh, Johor Baru and Kota Kinabalu.

ANIKA Insurance Brokers Sdn Bhd (Anika), menjadi syarikat broker insurans pertama di negara ini menerima anugerah pensijilan pengurusan bermutu MS ISO 9001:2000 daripada Sirim QAS Sdn Bhd (Sirim).

Ketua Eksekutif Anika Insurance, Chong Ping Leong, dalam kenyataan syarikat itu berkata, pensijilan itu menjadi tanda kecemerlangan syarikat insurans itu.

“Pensijilan yang diterima ini akan menjadi garis panduan bagi Anika Insurance meningkatkan prestasinya dalam memberi perkhidmatan bernilai dan bermutu tinggi kepada pelanggannya,” katanya.

Chong berkata, skop pensijilan itu merangkumi penyediaan perkhidmatan insurans dan sebagai broker insurans semula di ibu pejabat syarikat di Kuala Lumpur,

“Kami percaya pensijilan ini dapat meletakkan kami sebagai pemain utama dalam industri insurans di negara ini.

“Selain itu, ia juga menggambarkan komitmen kami dalam menyediakan penyelesaian insurans menyeluruh serta menawarkan perkhidmatan cemerlang kepada pelanggan,” katanya.

Chong berkata, pensijilan itu adalah langkah pertama bagi Anika Insurance untuk muncul sebagai peserta serantau dalam industri insurans menjelang 2008.

“Dengan kerja berkumpulan berterusan, komitmen dan usaha yang ditunjukkan, kami yakin dapat meningkatkan penguasaan pasaran di rantau ini menjelang 2008,” katanya.

Anika Insurance adalah antara syarikat broker insurans utama di negara ini dengan perolehan premium tahunan kira-kira RM80 juta.

Beribu pejabat di Kuala Lumpur, ia mempunyai empat cawangan yang beroperasi secara berasingan di Pulau Pinang, Ipoh, Johor Baru dan Kota Kinabalu.