Our Team


YB Dato Noraimi bt. Alias

PR Director / CEO
DIMP, BSc (Econs)

Dato’ Hajjah Noraimi was appointed firstly as the CEO of ANIKA in February 2019, with more than 20 years of experience being an Administrative and Diplomatic Officer in various government department, she plays a significant role in ensuring a continuous development and proper management of ANIKA. 

Besides holding a Bachelor’s Degree in Economics from Universiti Kebangsaan Malaysia (UKM), she also hold a Diploma in Public Administration (INTAN) which enable her to hold various posts in the Government department.

After a few years being a Board member of ANIKA, Dato’ Hajjah Noraimi was later appointed as the Director or Public Relations to support the various Broking units in sustaining and improving the growth of the Company.


Stephanie Lim Mooi Chin

Chief Operating Officer
BSc -Computing and Accounting

With a Major in Computing and Accounting, Ms. Lim was previously attached to a multinational insurance company prior to joining Anika in 2002 during which she was heading the Management Information System Department for over nine years System Development and IT Strategic Planning. Ms. Lim is leads the overall management of information system. After 4 years she was assigned to oversee the Quality Management System Department.

In 2014 her work portfolio was enhanced to Internal Audit Senior Manager. As our auditor Ms. Lim maintains the effectiveness of our internal control system with continuing improvement of our internal quality processes. She works jointly with our Management and Audit Committee in performing analysis which includes both internal and external factors that had assisted in the growth of the company.


During her career that spanned over two decades at current Stephanie has established her reputation for diligence and building strong work relationships in elevating the company to greater heights to where the company is now. With proven results through her commitment that has been a positive driving force in our company Stephanie is now our Chief Operating Officer.


Edward Lee Mun Hon

Chief Broking Officer

International Business Partnership | Corporate Broking | Claims Management

AIFAA, Diploma in Insurance Claims Handling, Pearson BTEC UK

Edward began his career in the insurance industry as a loss adjuster with a local firm in 1996. He moved after one year to an international loss adjusting company and joined his third loss adjusting company in 2003 where his last post was senior manager during which he was widely involved in the managing of a large variety of property and general claims including liability, construction/engineering and financial lines.

He is a certified member of The Chartered Institute of Loss Adjusters and also an Associate of the International Federation of Adjusting Associations (AIFAA). He also holds a Level 3 Diploma in Insurance Claims Handling awarded from Pearson BTEC UK.

In total, Edward has encompassed circa 20 years as a property insurance loss adjuster before joining Anika Insurance Brokers Sdn Bhd where his main role is the development of corporate broking including the provision of technical advice in insurance products.

He also oversees Anika's claims department to ensure our clients' claims are processed promptly to demonstrate proof of service as a professional insurance broker and consultant representing our clients.


Bobby Tan Hock Bee

BSc (Hons)

Mr. Tan was appointed as Chief Operating Officer in 2008 and is responsible for the financial management and operational efficiencies of branches businesses and Reinsurance department. With more than thirty-one years experience, of which includes seven years in insurance company to his credit, Mr Tan joined Anika in 1985 as Manager for Penang Branch and subsequently as Senior Manager in-charge of Penang and Ipoh office in 1996.

In 2002, Mr. Tan was promoted to Assistant General Manager in Head Office. For the last 20 years, he specialized in reinsurance, developing and managing the provision of analytical services and applications for the reinsurance market.

Mr Tan graduated from University Sains Malaysia with Bachelor of Science Social with honors. Mr Tan also holds a Diploma in Management. He has attended numerous insurance management courses and Risks Management course conducted by The Chartered Insurance Institute of London.


Junaidah binti Zakaria

Senior Manager,

Corporate Broking

Diploma In Business Studies Insurance UITM 

Junaidah has been attached with Anika since 1995 and she is now Senior Manager heading the corporate broking units in our Kuala Lumpur HQ in which she deals primarily in general insurance and Employees’ Benefits Insurance.


She also specializes in Marine insurance including Marine Hull risks and the study and arrangement of insurance for Oil & Gas risks of which she has an well-established portfolio of clients in these sectors of industry over her vast number of years of experience in insurance broking with the company.

Gambar Puteri.jpg

Puteri Baizura Binti Zamri

Senior Manager,

Employee Benefits

DipAcc, BBA (Hons) Marketing, MBA

Puteri has over 10 years of insurance and takaful experience locally and internationally. She started her career in the banking industry and later pursue new challenges in insurance broking industry. With her experiences in local and international brokers, Puteri has proven excellent track records in handling ranging from small-to-medium enterprise local companies to big International companies under the Employee Benefits portfolios. She is now the Senior Manager heading the Employee Benefits division.


Puteri graduated from Universiti Teknologi MARA with Masters in Business Administration(MBA), Bachelor of Business Administration (Hons) in Marketing and also Diploma in Accountancy from the same university.


Lily Cheong Lai Lai

Senior Manager, Finance 
BSc (Hons) In Economics (Applied Statistic)

Lily graduated with a Bachelor of Economics (Hons) degree, majoring in Applied Statistics from the University of Malaya. She has 17 years’ experience in the insurance industry. She started her career with HLG Securities Sdn Bhd before she moved to ING Insurance Bhd in year 2001.


She oversees the Employee Benefits and General Insurance accounting. She is the finance lead in the system integration & data migration during the merger between ING Insurance & AIA Bhd. In year 2013, Lily has joined Tune Protect Re Ltd as the Head of Finance. She involved in various projects such as GST implementation, setting up new entities and oversea entity acquisition.

Lily, is currently the Senior Manager, Finance, since July 2018. She oversees the accounting, reporting, credit control and operations of the Finance Department.


Rona Chin

Senior Manager, Kota Kinabalu

Ms Chin has more than twenty (20) years of experience in the insurance broking industry and has attended several insurance and management courses.


Prior to her appointment in AIB, Ms Chin was an Assistant Manager with a well known insurance broker in Kota Kinabalu handing major corporate clients and involving in the development of new business.


Ms Chin is now the Senior Manager of Anika Kota Kinabalu Branch.


Kristin Lee Wai Pheng

Manager, Ipoh

Ms Kristin Lee joined Anika Ipoh branch in 1997 and is an experienced insurance broker, progressing and gaining in-depth knowledge in risk management throughout her career and is entrusted to head the Ipoh branch since 2005.


Ms Lee is responsible for managing the branch operations and meeting the branch business brokerage target. Her team is able to advise businesses and tailor-made insurance programs to suit business requirements.


Khoo Chien Siong

Manager, Penang 

CS Khoo began his career in the Insurance Industry as a loss adjuster in an international adjusting firm in 1999. He graduated with a Business in Information Technology degree from Coventry University, UK. He then went on to pursue on his Diploma in CII before returning back to Malaysia and join one of the country's premier loss adjusting firm.


Khoo was handling an impressive array of portfolios ranging from engineering, liability and to large property losses. In 2014, Khoo moved on to expand his horizons in the insurance arena when he returned to his hometown in Penang. He was working with one of the most renowned insurance broking firm in the Penang before joining Anika Insurance Brokers Sdn Bhd as part of their management team.


He is currently overseeing the overall branch operations and business development aspects of the Company. With his solid background and insightful perspective of the insurance industry, Khoo has the skill set to effectively assist clients in their Insurance Program coverage to be well placed and insured.